Samsung / BCRF
The Breast Cancer Research Foundation partnered with Samsung to create two themes in honor of Breast Cancer Awareness month. During the month of October, users could proudly display their support for Breast Cancer Awareness Month with custom Breast Cancer Research Foundation (BCRF) smartphone themes - with 100 percent of the purchase price directed to help fund critical breast cancer research. Check out the press release and view both themes at Samsung Newsroom.
Goal: To build off the form of the iconic breast cancer pink ribbon and use elements of the new abstracted shape to build the other elements of the theme (icons, buttons, and the like). The interweaving of the ribbon graphic represents building a network of individuals all working together towards a cure - researchers, donors, healthcare providers, and patients.